website launch

dreamland graphics website launches

So after much demand finally Dreamland Graphics has arrived. I usually let my work do the talking so let's keep this short and sweet.

I have been in the design industry for 10 years working with a huge variety of media and clients. Whether it be a business card for your local plumber to an advertising campaign for Polo Ralph Lauren. Now I have the experience and flexibility to offer these skills on a freelance basis for design agencies or to deal with clients directly with competitive prices.

Launching a website can be a tedious process with many things to consider: page content, design, functionality, search engine optimisation and compliance. The planning stage of any good website is crucial.

If you are thinking of setting up your own website here are some tips to get you started:

1Consider domains carefully and strategically. You might already know to choose a domain that’s easy to spell, has no dashes and is simple to remember. But Ryan Cieslak, eBusiness Product Marketing Director at 1&1 Internet, Inc. reminds you to consider the new domains becoming available, such as .nyc and .restaurant. He says that while adoption for these new domains hasn’t been established yet, he suggests you secure both a .com and one of these newer domains so your site will be well positioned should one of the newer domains get traction.

2Don’t neglect your brand. Get focused and understand what’s most important for customers to know about your company. Consider not just who you are and what you do, but what sets you apart, says Karen Leland, president of Sterling Marketing Group, a marketing and brand-strategy firm. “I find a lot of people don’t do that and don’t prepare that,” leading to sites that must be redone shortly thereafter.

3Know how your site will be used. Think carefully about your platform, how your customers will be driven to your site and how they’ll use it. Ezra Firestone, an ecommerce expert and the founder of SmartMarketer, points out that touch-based Internet consumption is growing. He says, “The way that our sites are being built are more for people to engage with their fingers, finger-friendly interfaces,” leading to long, swipe-able and scrollable pages. Keeping in mind how people will use your site will ensure that it provides the best experience.

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